lj

EverQuote

new user scoring
explanation

Launched February 2018

2-week project

Objective

Our goal was to educate users on how to understand their score in their first session. We hypothesized that this would reinforce EverDrive's value proposition, resulting in increased early retention.

Role

As the lead UX researcher, I created a remote user test to understand user comprehension of our scoring system. As the lead UX designer and supporting visual designer, I led design critique sessions and concept brainstorming workshops, built high-fidelity visual mock-ups, wrote all copy, and decided on feed card ordering logic. Our lead visual designer, Carolina Rago, defined the app's style guide and adjusted my mocks to meet brand standards.

Existing Experience

The existing onboarding design called out specific features of the app and informed the user to start driving. There was no information about scoring during onboarding or at any other point during the user experience.

Metrics

Our main metric for success was increasing 7-day retention.

Workshops

Our workshop ideation prompt was: "How might we educate new EverDrive users on how to understand scoring before recording their first drive?"

Concepts

Low-Fidelity Mocks

High-Fidelity Mocks

Results

The A/B test performed neutral, but we decided to keep the new designs in the experience. The team agreed that communicating this information was in the best interest of the user.

portfolio

usage based insurance marketplace

everdrive

launched august 2018

new user scoring explanation

everdrive

launched february 2018

everdrive user personas

everdrive

july 2018

home screen & navigation redesign

upmc health plan app

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trip recording troubleshooting

everdrive

launched june 2018

maternity resources

upmc health plan

october 2017