EverQuote

usage-based
insurance discounts

Timeline

3-week project

Launched September 2018

Tools

Figma

InVision

UserTesting.com

Excel

Jira/Confluence

Pencil and paper

Whiteboards and sticky notes

Responsibilities

Created low- and high-fidelity mock-ups and prototypes

Generated all copywriting

Led design critique sessions

Facilitated phone user interviews to gauge feature expectations

Designed remote user research plan to test user flows, copy, and feature findability

Synthesized user research feedback

Supported visual design efforts

Developed user flows for feature push notifications, enrollments, referrals, and offers

Collaborated and communicated with developers, product manager, visual designer, analyst, legal department, and CTO

Problem

The EverDrive safe-driving app had no means of monetization

Objectives

Validate the insurance marketplace as a way of monetizing the app

Leverage existing EverDrive safe-driving data to get users safe-driving auto insurance discounts

Minimize legwork required for users to compare discounts offered by multiple insurers

Key Metrics

Enrollment rate

Referral rate

Number of individual policy binds

Process

Product management requirements hand-off

Comparator research

Concept sketching

Low-fidelity mock-up creation

Remote unmoderated user testing

High-fidelity mock-up creation

Cross-disciplinary critique

Legal review

Developer hand-off

QA review

MVP Launch

Analytics review and strategizing

Enrollment screen iteration 2 mock-up creation

Developer hand-off

Launch

Analytics review and strategizing

Enrollment screen iteration 3 mock-up creation

Developer hand-off

Launch

A/B Test Results

2nd iteration of enrollment screen increased enrollment rate from 25% to 37%

3rd iteration of enrollment screen increased enrollment rate from 37% to 45%

Enrollment Screen Iterations